THELMA & LOUISE

Client
Olivia Hawkins, SCAD Fashion Marketing Major

Project Type
Retail

Location
Austin, Texas

Overview
The Thelma & Louise concept store project is an exciting collaboration between students majoring in fashion marketing, interior design, photography, graphic design, and fibers. The mission was to design a flagship retail space that embodies the essence of this innovative feminine health start-up, catering to Gen Z. The overarching goal was to create an "Instagrammable" environment that radiates warmth, comfort, and inclusivity, emphasizing the values of community and friendship. The project scope encompasses the entire spatial design, including the floorplan and furniture layout. I also focused on designing custom millwork and furniture pieces, meticulously selected lighting fixtures and finishes, and created realistic renders to breathe life into Thelma & Louise's vision. This multidisciplinary effort aims to produce a retail space that represents the brand and becomes a vibrant and inviting destination for customers to explore and connect.